In a worldfilled with cruelty, climate change, warsand all-around badnews, it’s no wonder peopleturn to wine for just a little more positivity. One wine brand takes it a few steps further.Barefoot Wines.
Barefoot Wines believesthat creating massivepositive change startswith little acts of kindness.Just a little kind word here, a kind deed there, all build up to snowballand create the kind of world we would all be happy to live in.
This is why on August 29, 2019, Barefoot Wines launches The Barefoot ARK, a kindness movement at changing things for the better,one small step at a time. ARK stands for Acts of Random Kindness easy, little deeds that make the world just a littlebetter for everyone.
Kicking off with a press launch at Gourmet GypsyArt Café in Quezon City, Metro Manila, Philippines, The Barefoot Ark unveiled its advocacy video,mission and vision.
Through the BarefootARK page on Facebook and Instagram, followersand volunteers are encouraged to do, post and share acts of random kindness. While deeds help brighten one person, creature or community’s life, posting and sharing these deeds help make socialmedia a better place for the rest of us—brightening our feeds,encouraging others to do the same, and helping peopleknow that despitethe darkness, there are glimmers of light createdby kind people everywhere.
Aside from just the page and the social media movement calling for acts of kindness, Barefoot encourages and motivates throughits monthly searchfor ARK of the Month where acts of random kindness posted on social media may be nominatedto win prizes care of the company.
Barefoot Wines is a specialtywine brand from California known for its distinctly fun personality, and as the brand pioneered worthy-cause marketing, supporting people and causes such as the environment, education and community building. Brought to the Philippines by Emperador Distillers, Inc. and exclusively distributed by S&R Membership Shopping, Barefoot Wines brings with it its tradition of worthy causes,beginning with the ARK movement.
To find out more about BarefootWines, like and follow BarefootWines Philippines/@barefootwinesph on Facebook, Twitter and Instagram.


A Wine Launch of a Different Kind

Barefoot Wines presents The Barefoot ARK kickoff, a press launch held at Gourmet Gypsy Art Café at 3:00 pm, August29, 2019.
A social media movement advocating kindness and positive change, The Barefoot ARK (ACTS OF RANDOM KINDNESS) is envisioned to promote, encourageand motivate peopleto perform small acts of kindness wherever they are, and post and share when they find people doing deeds of kindness on its Barefoot ARK social media pages.
Aside from just the page and the social media movement callingfor acts of kindness, Barefootencourag- es and motivates through its monthly search for ARK of the Month where acts of random kindness posted on socialmedia may be nominated to win prizescare of the company.
Barefoot Wines is a specialtywine brand from California knownfor its distinctly fun personality, and for pioneering worthy-cause marketing. Using its values and advocacies to create America’s Most Beloved No.1 wine brand. Brought to the Philippinesby Emperador Distillers, Inc. and exclusively distributed by S&R Membership Shopping,Barefoot Wines brings with it its traditionof worthy causes,beginning with the ARK movement.
To find out more about BarefootWines, like and follow BarefootWines Philippines/@barefootwinesph on Facebook, Twitter and Instagram.

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